In fact, now is an ideal moment to begin. The high season may be underway, but with many guests extending their holidays into late summer and autumn, there’s still time to secure meaningful bookings this year, while laying the groundwork for an exceptional 2026.

A strong start doesn’t require a full calendar

It’s a common misconception that joining the rental market mid-season offers little reward. In truth, this moment offers new owners a soft entry into the market. With a growing number of luxury-seeking guests booking spontaneous getaways or extended autumn stays, there is still a clear window to capture high-quality bookings in the short term.

Even limited exposure this summer can translate into valuable guest feedback, strong online visibility and early interest for next year. Guests who enjoy a seamless, memorable stay often return - many already thinking ahead to 2026. Early engagement helps new listings build credibility, gain reviews and climb platform rankings, all of which are vital for long-term performance.

Extend the season, extend the opportunity

The traditional summer peak is no longer the sole focus for Algarve holidaymakers. Couples, retirees, and remote workers are choosing to holiday later in the year. September and October, with their milder temperatures and quieter beaches, have become prime months for relaxed luxury escapes.

By launching now, owners can capture this growing audience and test how their villa performs during shoulder seasons. It’s also an opportunity to showcase the year-round appeal of the property, positioning it not just as a summer destination but as a flexible, desirable retreat for multiple guest profiles.

Start small, think big

Every successful holiday rental journey begins with a strong foundation. Early bookings offer more than income. They provide insight into a winning strategy. What do guests love? What could be enhanced? For owners working with an experienced rental partner like SandyBlue, this early feedback is transformed into strategy. From refining amenities to optimising listings and rates, each adjustment contributes to a sharper, more competitive offering for 2025 and 2026.

Luxury owners, in particular, stand to benefit. SandyBlue’s Signature Luxury Collection supports properties at the top end of the market, those with generous spaces, premium features and a guest experience that goes above and beyond. For owners of large, high-end villas, now is the time to start building visibility with the type of guests who book well in advance, and who return to the Algarve year after year.

Looking ahead starts now

The Algarve remains a favourite among discerning global travellers. While 2026 may feel distant, those who begin now will be best positioned to capture that future demand. With expert support and a proactive approach, new owners can turn this year into the starting point for a lasting, rewarding presence in the luxury rental market.

For more information, please contact SandyBlue at UK: +44 (0)207 183 0412 or PT: +351 289 392 236 *