With over 10 years of experience in marketing, communications, and branding across the tourism, hospitality, and retail sectors, Rute Rodrigues now joins the leadership team of the Algarve-based brand, reinforcing its positioning and awareness strategy.

Throughout her career, she has held leadership positions in marketing and communication in leading groups and brands such as Designer Outlet Algarve, AP Hotels & Resorts, and Jupiter Hotel Group, developing integrated brand strategies, 360º campaigns, events, activations, and consumer experience projects.

Before joining Apolónia Supermarkets, she worked as Marketing Manager at Designer Outlet Algarve, where she was responsible for marketing strategy, large-scale campaigns, strategic partnerships, and positioning initiatives related to the tourism, lifestyle, and retail sectors.

“It is with great enthusiasm that I join the Supermercados Apolónia team, a brand recognised for its quality, differentiation, and excellence in customer service. I embrace this challenge with the ambition of contributing to strengthening the brand's notoriety and positioning, continuing the growth and value-adding strategy that has been developed,” emphasises the new Marketing and Communications Director.

Rute Rodrigues brings to Supermercados Apolónia solid experience in brand strategies, 360º campaigns, digital communication, events, and customer experience, as well as a results-oriented strategic vision, which will be crucial in consolidating the brand as a benchmark in the food distribution sector.