The latest store will be located at Campera Outlet Shopping in Carregado and will feature the brand’s signature maze-style layout, designed to encourage customers to browse and discover new products.

To mark the launch, Normal is planning a series of opening-day promotions, including games and gift cards for shoppers visiting the new location.

A unique shopping experience

This Carregado store will stock the retailer’s wide range of everyday essentials, beauty and skincare products, personal care items, household cleaning supplies, as well as international snacks and drinks.

“We are delighted to continue expanding in Portugal and to bring Normal to Carregado”, Isabel Balsas, Country Manager of Normal Portugal, said. “Our goal is to offer customers a fun and unique shopping experience where they can discover surprising products, international trends and recognised brands, always at low and stable prices. We look forward to welcoming visitors to our new store.”

Founded in Silkeborg, Denmark, in April 2013, Normal has grown rapidly over the past decade and now operates in Norway, Sweden, the Netherlands, France, Finland and Portugal.

This new store at Campera Outlet Shopping will be open daily from 10am to 10pm, and visitors can expect the retailer’s distinctive shopping experience, centred on exploring an ever-changing selection of products from popular brands.

The opening forms part of Normal’s ongoing expansion in Portugal, where the retailer continues to increase its presence with new locations across the country.