These conclusions are part of an Impact Study developed by the University of Algarve and Cision, entities that evaluated the economic, tourism, media, and digital dimensions of the competition.
According to the unprecedented study conducted by the University of Algarve, and reported by Sul Informação, the direct impact on the regional economy reached €8.6 million, resulting from the expenses of national and international visitors, participating teams, and all the economic flow generated during the five days of competition.
To this value is added an estimated media impact of €27.9 million, resulting from the strong presence of the event in national and international media.
According to Cision, the Volta ao Algarve registered 1,525 news items in the media, 12% more than in 2024, and accumulated 56.9 million impressions — a growth of 38%. The study also counted 43 hours of television and radio broadcasting, in addition to 127 commercials, valued at over R$ 3.5 million.
Internationally, the race was broadcast to 78 countries, reaching 4.8 million homes through Eurosport 1 and 2 channels, and additional presence on the digital platforms HBO Max, Max and Discovery+.
On social media, the Volta ao Algarve surpassed 4.5 million impressions, combining Facebook, Instagram and Twitter, with traffic of over 690,000 page views on the race's official website.
In turn, the study conducted by the University of Algarve reveals that 21.3% of the audience was foreign, mainly from the United Kingdom, Belgium and the Netherlands (top 3). Among domestic visitors, the Lisbon and Tagus Valley region stands out (48.1%).
The event's participation and evaluation were equally significant: 87.9% of spectators rated the race as Good or Very Good, 96% would recommend the Volta ao Algarve to friends or family, and 91% of residents support the annual event.
The study also demonstrates the race's ability to attract tourists outside the peak season: 69.1% of visitors express an intention to return to the Algarve in winter and 59.7% in summer.
The "Algarve" brand was the main beneficiary of the race's media exposure, accumulating a return of €24.3 million. Among the municipalities that were part of the route, Loulé (€5.7M), Lagos (€4.46M), Monchique (€4.26M), Portimão (€3.61M), and Lagoa (€3.39M) stand out. The next edition of the Volta ao Algarve is scheduled for February 18-22, maintaining the five-stage format.











