Around 200 people, including employees, partners, and guests, attended the performance of the Ricardo Toscano Quartet in a building that, despite being unfinished, is beginning to reveal its ambition to establish itself as a new urban cultural hub.

For Jorge Magalhães Correia, chairman of Fidelidade, the new headquarters represents a landmark moment for a company with more than two centuries of history. During the event, he emphasised that the project goes beyond a simple change of premises.

“It's not just a new address, but a way for us to assert ourselves and begin a new phase, more ambitious, more open, and more contemporary,” he stated.

According to the chairman, the building should serve as a unifying point for the organisation, reinforcing a sense of internal belonging, while also conveying a message of trust and commitment to the long term. The scale and openness of the project reflect, he added, Fidelidade's desire to assume an active role in the life of the city.

Holding cultural events even during the construction phase reflects the philosophy that underpinned the building's design. For Fidelidade's CEO, Rogério Campos Henriques, this option symbolises the company's openness to the community and civil society. "From the beginning, the new headquarters was conceived as an open building, with a large central square, many accessible spaces, and a direct relationship with the city," he explained.

Even before the building was fully operational, Fidelidade wanted to bring it to life. "We understood that it made sense to start creating life in the space now," said the CEO, also highlighting the impact the project could have on the development of that area of ​​Lisbon.

The connection to the surrounding urban environment was a requirement from the initial phase of the architectural project. Miguel Santana, administrator of Fidelidade Property and responsible for the work, explained that the ideas competition explicitly foresaw integration with the community. The central square will connect the Rego neighbourhood and Avenida 5 de Outubro, with the aim of bringing the city into the building.

This openness also extends to the organisation of the interior spaces.

The ground floor was designed for public use, including an auditorium, exhibition areas, and customer contact zones, without physical barriers, reinforcing accessibility.

The cultural programming emerges as a natural extension of this concept.

For Sandro Resende, responsible for cultural initiatives, the construction phase was an opportunity to begin working on the space from an artistic perspective and to engage the community.

The choice of jazz is linked to the genre's collective nature, which aligns with the company's culture. “Jazz is about sharing, listening, and collaboration, and it works well in a space that aims to be open and constantly evolving,” he stated. The cultural agenda is expected to include concerts, exhibitions, theatre, and educational initiatives for diverse audiences.

Even before its official inauguration, Fidelidade's new headquarters is thus beginning to establish itself as a project that transcends its corporate function. Designed to integrate people, promote collaboration, and strengthen connections to the city, the building aspires to be both a workspace and a meeting point for the company, culture, and the community.