This year, the initiative had a very special touch with the staging of a charity concert, in partnership with the School of Rock in Portimão. Pupils from the school took to the stage and provided unique moments of music and entertainment. Some members of the KW team also took up the challenge, and, after a few preparatory lessons, had their moment in the spotlight too, singing, playing and delighting everyone present.

The event also received vital support from the Pêra Pastoral Centre, which welcomed this charity initiative with open arms.

In 2026, the charity chosen to benefit from this initiative was the Algarve Oncology Association, an institution of enormous importance in supporting cancer patients, families and carers.

Thanks to the generosity of all participants, partners and the community, a total of €5,000 was raised, all of which was donated to the Algarve Oncology Association.

More than just an event, this RED DAY was a true example of love, unity, sharing and a positive impact on the community.