"What we've seen through August are undoubtedly good results. Right now, from a tourism revenue perspective, we're having the best year ever," Lídia Monteiro, member of the Turismo de Portugal board of directors, told Lusa.

"We're seeing growth of around 2%" compared to the same period last year, she explained.

In 2024, the Brazilian market registered just over one million guests in Portugal, a similar number to what is expected this year, meaning that Brazilian tourists are extending their stays in Portugal and spending more.

Turismo de Portugal's focus on this important market (the sixth largest globally and the second largest outside Europe) is based on three pillars: "culture, wine tourism, and gastronomy," emphasized Lídia Monteiro.

"Tourists are increasingly seeking destinations with a strong and diverse gastronomic culture."

Turismo de Portugal has intensified its presence in the Brazilian market through a series of initiatives ranging from training for travel agencies and tour operators, roadshows and training sessions, to participation in major international fairs.

An example of this will be its participation in the International Tourism Fair (Festuris) in Gramado, a municipality in Rio Grande do Sul, from November 6th to 9th, where Portugal will be the guest country this year.

Furthermore, the agency invests in events aimed at the end consumer, such as promotional activities for Portuguese wines and various gastronomic and cultural initiatives throughout the country, as well as the one taking place today and Saturday at the Portuguese Embassy in Brasília.

The Flavors of Wine Tourism event brings together eight chefs who present 15 typical dishes from both countries, accompanied by more than 100 labels of Portuguese wines, traditional sweets and a cultural program with music and art.