According to data from LovelyStay, between June and September, the company specialising in the management of tourist properties recorded a gross booking value of more than €23.1 million, representing an 8% growth compared to the same period last year, according to a report by idealista.

In a statement, Miguel Marinho Soares, Head of Portugal at LovelyStay, explains that, “although this growth does not eliminate the profitability challenges that many owners face, it confirms the importance of professional and data-driven management to maximize results in increasingly volatile scenarios.”

In September, occupancy rates remained above 85%, while in October the average occupancy in LovelyStay-managed properties in Lisbon, Porto, and Madeira was 81%. The company is optimistic about expectations for November, anticipating occupancy rates of around 75% or more.

Miguel Marinho Soares said that "these results not only represent a good moment, but reinforce an increasingly evident trend of de-seasonalization," and adds that, currently, "the real challenge is no longer just filling up in August, but maintaining profitability in months like November" and that "this is possible, provided there is technology, market analysis, and efficient operation."

For this last quarter of the year, the company expects to exceed €11 million in gross bookings in Lisbon, Porto, and Madeira. These three regions together account for more than 96% of the projected volume for this period, with Lisbon leading with more than 54% of the total.

According to the Head of Portugal at LovelyStay, “these destinations have shown an exceptional ability to attract guests outside of peak season,” also highlighting “the professionalization of the sector” as “essential to guarantee this stability, even in a particularly demanding year for our partners.”