Native seeds are used in restoration projects, including river, wetland and post-wildfire recovery efforts. California aims to conserve 30 percent of its land and coastal waters by 2030, and the farm is one of only three large-scale native seed growers in the state.

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Heritage Growers operates more than 200 acres and produces 30,000 to 40,000 pounds of seed across up to 200 varieties each year. Some species, such as milkweed, can cost more than 1,000 dollars per pound to produce. Demand for native seeds in California has outpaced supply, creating a bottleneck for large-scale ecosystem restoration.