These figures appear in the company’s Economic and Social Impact Report, prepared in partnership with the independent consultancy Oxford Economics, during a year marking the brand’s 35th anniversary in the country.

The document reveals that the restaurant chain supported 16,900 jobs and generated €1.8 billion in gross economic value through its direct operations, supply chain, and induced consumer spending. Additionally, it generated over €197.6 million in public revenue and social security contributions, equivalent to €11,700 for every job created.

The study highlights the brand’s strong engagement with the Portuguese business sector, reflected in an investment of over €155 million in purchases from domestic suppliers, representing 42% of its total procurement value.

In the agri-food sector alone, the brand and its partners purchased 21,000 tons of domestically sourced products and ingredients, totalling more than €35 million.

Operations rely predominantly on a franchising model, with 92% of the country’s 220 restaurants managed by local entrepreneurs.

Regarding human capital and social responsibility, the company invested over €362,000 in employee development, provided 249,000 hours of training, and supported 930 local institutions, donating nearly 56,800 meals and assisting 2,295 families through the Ronald McDonald House Portugal.