For visitors, SBC Summit Lisbon offers considerably more than a traditional business conference.

Across the three-day event, attendees can explore an exhibition featuring around 800 companies and sponsors, showcasing new products and technologies from across the betting, gaming, payments and sports industries.

Education is another major part of the programme, with several conference stages covering subjects ranging from artificial intelligence and regulation to sports, payments and emerging markets. One of the headline moments of the 2026 summit is a conversation featuring basketball legend Michael Jordan, Sportradar founder Carsten Koerl and DraftKings CEO Jason Robins.

The event also places a strong emphasis on networking. Visitors can arrange meetings through SBC Connect, take part in speed-networking sessions, join guided tours of the exhibition floor or attend regulatory meetups focused on specific markets.

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For those interested in technology, the summit has introduced a Product Innovation Showcase Stage, while specialist Tech Academies offer workshops and practical sessions focused on areas such as AI, player engagement, digital marketing and Web3.

Away from business, the summit has a strong social programme. Visitors can attend the opening party, enjoy food across the event's dedicated food areas and finish the week at INFINITY Lisbon, a major closing party at MEO Arena featuring Tiësto in 2026. The SBC Awards will also bring the industry together for an evening of entertainment, recognition and networking.

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