Taking place 29 September-1 October at Feira Internacional de Lisboa (FIL) and MEO Arena, this year's event arrives with a wave of new additions: a standalone Affiliate Leaders Summit, two brand-new specialist forums, a dedicated Product Innovation Showcase Stage, a completely rebuilt networking programme, and the biggest, most historic keynote lineup a European event in this space has ever hosted.

Delegates are expected from over 150 countries, with more than 11,000 operators confirmed to attend, a clear sign of the buyer-side strength fuelling this year's growth. Regulators and lotteries are also showing up in greater numbers, alongside a surge in affiliate marketing professionals, driven directly by this year's overhaul of the Affiliate Leaders Summit.

"I couldn't be more excited to welcome the industry back to SBC Summit," said Rasmus Sojmark, CEO and Founder of SBC. "Our number one goal has always been growing the value for attendees, and I think everyone attending this year is going to feel that big time.

“Everything we've done reflects that goal. We looked closely at the five main pillars of the event, whether that's conference, expo, networking, education or experience, and made sure to tick every box and go all in on each one. I can't wait to have the entire industry there to experience what we proudly call the Greatest Show in Gaming."

Among the biggest changes this year is the Affiliate Leaders Summit, which will welcome 10,000 attendees from the affiliate and performance marketing world. For the first time, it will operate as a standalone event co-located with SBC Summit, complete with its own ticketing, conference programme, expo and awards ceremony, a change driven by the ecosystem's own growing success and its need for a space and platform to match.

SBC has also brought on a new partner for Affiliate Leaders Summit this year, Conversion Conf, strengthening the summit's ability to bring together the entire affiliate and performance marketing community, from the affiliate ecosystem itself to the operators and suppliers that power it.

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Alongside Affiliate Leaders Summit, the event adds two brand-new forums this year.

The Global Prediction Markets Forum lands at a pivotal moment for one of the industry's fastest-growing and most closely-watched sectors, as prediction markets increasingly blur the lines between trading, betting and forecasting and attract major new capital and regulatory attention worldwide.

The African Gaming Forum has been developed in close collaboration with the Gaming Regulators Africa Forum (GRAF), iGaming Afrika and the Ghana Association of Sports Betting Operators (GHASBO), strengthening the continent's representation at the event and reflecting Africa's rapidly developing gaming markets, each with its own distinct regulatory framework, priorities and challenges.

The networking programme has also been rebuilt for 2026, giving attendees more ways to connect with the right people. New additions include speed networking sessions, show floor tours, and 20 Regulatory Gaming Meetups delivered in partnership with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL), alongside Smart Connect, a highly curated matchmaking service that pairs buyers and sellers directly.

Also new this year is the Product Innovation Showcase Stage, a dedicated platform for companies to run live product demonstrations in front of the exact audience they're trying to reach, giving attendees a first look at the technology set to shape the industry's next chapter.


Rounding out this year's innovations is the introduction of Bruna, an AI concierge developed by InsightPlay AI to help attendees navigate onsite questions throughout SBC Summit.


The Portugal News is proud to be an official Media Partner of SBC Summit Lisbon 2026, one of the world's leading events for the betting, gaming and sports industry. As part of our partnership, readers of The Portugal News can enjoy an exclusive 30% discount on VIP, Conference, Business and Networking Passes by using the promotional code PNPARTNERVIP when registering. Whether you're looking to network with industry leaders, discover the latest innovations or gain insights from world-class speakers, this exclusive offer provides the perfect opportunity to be part of one of the industry's most influential events.

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