Officials are focusing on “destination stewardship” to manage increasing visitor numbers while preserving wildlife habitats, natural spaces and residents’ quality of life. The stewardship model is increasingly being viewed as a long-term framework for responsible tourism development.

The Bow Valley, home to Banff and surrounding mountain communities, has experienced rising tourism pressure in recent years. According to the report, local leaders believe better coordination between parks, municipalities and tourism operators can help reduce environmental impact while supporting the regional economy. The approach includes improved trail management, public education and long-term planning aimed at creating more sustainable tourism in the region.