Opened on 25 September at Rua Gonçalves Crespo, Starcrush offers vintage clothing and accessories priced from €5, alongside a collection of film-related objects belonging to its founder, Vitor Moreiro.
The 28-year-old has collected film costumes and props for years, with some of his personal collection now on display around the shop, which are not for sale but form an important part of the experience.
Among the items on display are pieces connected to “Chucky” and “Iron Man”, as well as a “Game Boy”. Moreiro says his love of 1990s and early 2000s cinema, particularly horror films from the period, was one of the main inspirations behind the concept.
Pop culture
The result is a shop that combines fashion with the pop culture references that shaped those decades.
Moreiro describes Starcrush as more than somewhere to buy vintage clothes, with the intention of making customers feel as though they have walked into a carefully curated bedroom from the era.
The shop stocks pieces for both men and women, with clothing generally priced between €5 and €40, while accessories range from €5 to €8.90.
Leather jackets, studded pieces, bracelets and dresses are also available, with much of the womenswear drawing on styles associated with the 1990s and 2000s.
However, the founder says the shop is not simply jumping on the current Y2K revival.
For a piece to make the cut, it needs to actually come from the period rather than simply imitate its appearance.
Fashion project
That distinction shows up in the construction and fit of the clothing, including jackets that tend to have a more fitted silhouette than the oversized, baggy styles commonly associated with today’s interpretation of the era.
Moreiro spent several years living in London, where he studied fashion at the Academy of Fashion, before returning to Portugal and deciding to create a brand that reflected his own interests and style.
Finding the right stock has meant looking beyond the Portuguese second-hand market. Moreiro and his partner Daniel, who is also involved in the project, source clothing from suppliers and collectors in countries including the Netherlands, Italy, Spain and the UK.
They also visit second-hand clothing events and large warehouses, where they can inspect pieces in person before deciding what to buy.
According to Moreiro, that hands-on approach matters when assessing the condition, materials, and details of older garments.
Vintage concept
As reported by NiT, the idea for Starcrush grew out of Moreiro’s long-standing ambition to run his own project, rather than simply following the current popularity of vintage and Y2K fashion.
Since opening, the shop has already attracted visitors interested in both sides of the concept.
Moreiro says customers have been particularly struck by the combination of the clothing with the unusual film memorabilia displayed throughout the space.














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