You do not have to look far to find people who have already made the leap. Two AI consultants living right here in the Algarve - Reimar Kosack, based in Monchique, and Ignácio Correia, based in Loulé - work with AI every day, running their businesses through it and helping companies across Europe do the same. Both are preparing to speak at the LEDEX Forum, an AI conference for business leaders in Olhão on 15 October. We sat down with them to hear how they actually use AI in their own work. Their answers were practical, honest, and sometimes surprising.


Reimar is a strategic consultant who works with companies across Europe. At the start of the year, he made a decision: everything in his business would go through an AI agent. He records every meeting, tracks every email, and lets his systems review the day each morning. "I do not touch anything without AI being involved," he says.


For Reimar, the real skill is not about knowing which tool to use. It is about learning to explain what you need. He talks to his agents with his voice, describing a problem out loud and letting the system ask questions until the brief is clear. "People want tools, tools, tools," he says. "But what we really try to teach them is: can you get better at explaining your vision?"


Ignácio takes a different path. The founder of SuperCognit runs around 180 AI agents from a computer he built himself. Each agent does one job: one sends invoices, another checks social media, a third reviews payments. He started small, doing tasks manually, then automating them one at a time. "You do not arrive at your office and fix every problem perfectly on day one," he explains. "You start with the biggest problem that is easiest to solve."


Both of them see AI the same way: it is not a replacement for thinking. Ignácio describes his role as managing exceptions, the moments when an agent gets something wrong or faces a situation it was not built for. Reimar puts it more bluntly: "The machine can give you the next ten steps, but you still have to follow them."


They also agree that waiting is the bigger risk. Reimar warns that if you hold off until the official guides are written, anyone can hand that guide to an AI and get the same results. "What is then your market niche?" he asks. "What is your authority? It is all missing."


For business owners still unsure where to begin, both suggest the same first step: open a tool like ChatGPT or Claude, use your voice, and describe one real problem you are trying to solve. Do not look for the perfect setup. Just start.


These thoughts were drawn from conversations with speakers preparing for the LEDEX Forum, a one-day conference for business leaders taking place on 15 October 2026 at Real Marina Hotel & Spa in Olhão, Algarve. The event is held in English and designed for business owners and managers who want practical answers about using AI at work. Readers of The Portugal News can use the discount code TPN10 to receive 10% off their ticket. More information is available at ledexforum.com