Both measures are currently being finalised, but according to the municipality—located in the Aveiro district and the Porto Metropolitan Area—they are expected to take effect either late this year or in early 2027.

“Local commerce is one of Oliveira de Azeméis’ greatest assets, and this plan reflects a forward-looking vision for local business,” Mayor Joaquim Jorge Ferreira told Lusa.

Regarding the “Historic Shops” initiative—a term that will serve as the project’s brand and feature a dedicated seal to identify designated establishments—the Socialist mayor explained that the goal is to “recognise businesses that have contributed to the municipality’s economic and social vitality over the decades, preserving traditions, know-how, and heritage that must be protected.”

Business designation

This process will involve designating businesses that stand out locally for their architectural, cultural, or social significance. In turn, this will allow beneficiaries to “access municipal and national support and incentive programs for these shops, as well as the protections established under legal frameworks governing urban leases and renovations to leased properties.”

Accompanied by a dedicated visual identity—including a distinctive seal valid for four years, a printed guide, and a website—the classification of these establishments will be reported to the Directorate-General for Economic Activities. This status will translate into benefits such as exemptions or reductions in municipal taxes and fees related to advertising and the use of public space.

The municipality also intends to provide these “Shops with History” with a specific methodology for registering and cataloguing their movable, documentary, and photographic heritage. This includes considering the potential “museumification” of these collections, as well as documenting commercial activities and related arts and crafts—whether they have already vanished or are at risk of disappearing.

Financial contribution

Investment in these shops may also be supported through a “non-repayable financial contribution of up to 5,000 euros,” provided the projects aim to preserve and conserve original features while enhancing the modernisation and sustainability of operations. This applies to initiatives such as rehabilitation and restoration work, legally required adaptations, the maintenance of collections and archives, and the modernisation and sustainability of the business itself.

Regarding the support program for the local retail and restaurant sectors, Joaquim Jorge Ferreira stated that the goal is to “boost the appeal of the centre” of Oliveira de Azeméis. However, he acknowledged that the measure would also prioritise urban rehabilitation zones, always aiming to “promote local retail that is more competitive, sustainable, and distinctive; restore a sense of planning to commercial urban development; encourage city vibrancy and activity; stimulate the digitalisation of businesses and their business models; and digitally integrate supply and distribution chains.”

To this end, the municipality plans to provide support for setting up new businesses, creating and maintaining jobs, diversifying and expanding the local economic landscape, enhancing the value of buildings, ensuring sustainable leasing—specifically offering up to 250 euros in monthly support for six months—and modernising establishments, with owners eligible for up to 1,500 euros for projects involving a 5,000-euro investment.

“We want a retail sector that is stronger, more competitive, and prepared for future challenges, achieved through a diverse range of initiatives that drive economic activity, honour our traditions, and strengthen the bond between consumers and local businesses,” he noted.