The data is provided by the real estate consultancy CBRE, in a statement, which reveals that "Portugal concentrated around €512 million of investment, registering a remarkable year-on-year growth of 82%", while Spain reached €2.1 billion, an increase of 18% compared to the previous year.

"This is the highest volume recorded in the first half of the year since records began," said CBRE. CBRE indicated that during the first six months of the year, “88 hotel assets were traded” in the two countries, compared to 74 registered in the previous year, totalling more than 10,100 rooms, 9% more than in the first half of 2025.

In 2025, the Iberian Peninsula represented 19% of the total investment volume in Europe, compared to 14% registered in 2020, “positioning itself as the second most active market for hotel investment, behind only the United Kingdom”.

CBRE later detailed that “five-star and ultra-luxury establishments accounted for 47% of all hotel investment registered in the Iberian Peninsula” in the first six months of the year, and that “the trend was especially intense in Portugal, where this segment represented 85% of the volume invested”.

Iberian investors accounted for approximately 55% of all hotel investment recorded in the region, and in Spain, "domestic investors clearly predominated, with around €1.4 billion invested, while in Portugal almost all activity was led by international buyers."

Buyers from France, with around €357 million, and the United Kingdom, with over €225 million invested, also stood out, "directing a significant portion of this capital to the Portuguese market," said CBRE. On the other hand, institutional investors remained the most active during the first half of the year, "concentrating around €1.2 billion, equivalent to half of all hotel investment recorded in the Iberian Peninsula."

According to CBRE data, hotel chains accounted for 25% of the volume, "with around €681 million, while private investors accounted for nearly 23% of total investment."

Regarding the rest of the year, the outlook remains favourable, CBRE highlighted, citing data from the European Hotel Investor Intentions Survey 2026, "where Spain is positioned as the most attractive market for hotel investment in Europe, while Portugal occupies fourth place."