That’s sunshine, sardines and a whole lot of elderly gentlemen wandering around in clothing that looks as though it’s going to be (-10°C) even though it’s actually (+35°C) in the shade.
What many visitors don’t seem to expect is to discover that the country is one giant canine fan club. Walk through any Portuguese town, and you’ll see plenty of dogs, including Labradors lounging beneath café tables, tiny chihuahuas riding in handbags like furry royalty and a few elegant greyhounds strutting along promenades as if they’ve just signed a modelling contract.
I’ve often noticed some great big shaggy mountain dogs patiently waiting outside bakeries with considerably better manners than many tourists. So, I think we could possibly be forgiven for thinking that the Portuguese have gone completely “barking” mad.
The thing is, they’re rather proud of it over here. But it wasn’t always this way. For centuries, dogs were workers rather than pampered pets. Farmers depended on loyal mutts to round up livestock, protect vineyards and warn off unwelcome visitors.
Watch the full video here 👇👇👇
Pet care
A dog’s job description was refreshingly simple - “earn your keep!”
Then something changed. Cities expanded, families became smaller and people lived longer. Apartments replaced farmhouses and many elderly folk suddenly found themselves living alone after children had emigrated in search of work.
So, enter the dog. Faithful, non-judgemental and invariably delighted simply because their owners returned from buying bread. These days, Portugal is estimated to have well over 2.5 million pet dogs, making canine ownership one of the country’s favourite pastimes. Veterinary clinics, grooming salons, dog hotels, luxury pet boutiques and canine physiotherapists have sprung up across the country. The pet care industry has grown rapidly over the past decade, reflecting a broader trend seen across much of Europe. Some dogs now enjoy lifestyles that medieval Portuguese kings would have envied. I’ve even encountered a Cocker Spaniel wearing designer sunglasses. The poor animal looked utterly humiliated.
Truth is, the Portuguese have embraced this new culture with characteristic warmth. Dogs are welcomed onto many café terraces as they accompany owners on leisurely evening strolls. Shops put out water bowls for our canine friends. In many communities, a stray dog becomes a famous (or infamous) local character. Then, just as drivers start feeling a bit narky-knickers, they stop, wag their tails and wander off in search of someone else to annoy.

Of course, Portugal hasn’t escaped the darker side of dog ownership. But, animal welfare has improved dramatically over recent decades.
Thankfully, attitudes continue to evolve. Many Portuguese families now choose adoption over buying expensive pedigree puppies. And that says something rather heart-warming about the national character.
Native breeds
Portugal also has several remarkable native breeds. The Serra da Estrela Mountain Dog resembles a small bear. The Portuguese Water Dog became internationally famous after one moved into the White House with President Barack Obama, instantly giving Portugal unexpected influence over American politics! Then, there’s the Rafeiro do Alentejo. It is enormous, gentle and perfectly capable of convincing burglars to reconsider their life choices.
The relationship between Portuguese people and their dogs often borders on the theatrical.

Of course, Darwin’s book was called The Origin of the Species. Perhaps we ought to write a sequel called “The Origin of the Faeces” because dog poop on urban pavements can be quite a problem, especially in major cities like Lisbon and in some areas of the Algarve. While laws mandate cleaning up, with fines ranging from €25 to €7,000, enforcement is often inconsistent, and there’s no one to clean up after the strays. Consequently, many residents and expats warn that people must constantly be on the lookout for doggy “deposits”.
Nevertheless, dogs offer companionship in an increasingly isolated world. They encourage exercise, and studies consistently suggest that pet ownership can reduce loneliness and improve mental wellbeing. In an era dominated by smartphones and social media, dogs still insist upon something wonderfully old-fashioned. Actual interaction.

Unique phenomenon
There is, admittedly, one uniquely Portuguese phenomenon. The village dog. Every community seems to possess at least one elderly canine that technically belongs to someone, but in reality belongs to everyone. It receives breakfast from one neighbour, lunch from another and biscuits from all & sundry. It knows exactly when the bakery opens, mastered the art of looking permanently hungry despite weighing approximately the same as a washing machine. A total con artist.
So, will Portugal’s love affair with dogs continue? Almost certainly. If anything, it’s likely to deepen. Younger generations increasingly regard pets as members of the family rather than possessions. Veterinary medicine continues advancing. There’s pet insurance, specialised healthcare and luxury services are becoming increasingly commonplace. Dogs now feature heavily on Portuguese social media, often attracting considerably more followers than local politicians. Which, if we’re being brutally honest, seems entirely plausible.

There will undoubtedly be challenges. Rising living costs makes pet ownership harder for some families. Urban housing isn’t always ideal for larger breeds. Responsible ownership, proper training and continued efforts to reduce abandonment and fouling are becoming vital. But none of this is likely to diminish Portugal’s affection for its four-legged companions.
After all, in a world growing noisier and increasingly bewildering, a dog asks for remarkably little. A walk, a meal and a kind tone of voice. Maybe the occasional forbidden sausage roll? In return, a dog offers loyalty beyond measure. Portugal has understood that bargain rather well.
So yes, the Portuguese may well be “barking” mad about their dogs. In a country blessed with spectacular beaches, rolling vineyards, ancient castles and enough sunshine to make the rest of Europe envious, it turns out one of Portugal’s greatest treasures isn’t a monument, a fine wine or a famous footballer.
It’s that happy pooch we see sleeping beneath a shady olive tree in the village centre. Somehow, doesn’t that feel wonderfully Portuguese?













Hello Douglas. I always enjoy your articles, not because I am a fan of everything you write about, but because of the way you write. So this article was no exception, except it's so unreal. In another article you sayd you don't like dogs, well, that means, I suppose, you have never visited one of the overcrowded shelters and canils, you have never encountered a box of dumped puppies, because otherwise, I don't think you wouldn't be waxing so lyrical about the Portuguese and their faithful canine friends. As a member and of foster mom for dogs of Friends of Canil de Portimão, I think you are too rosy eyed about the dog situation in Portugal. No need to visit a canil, just read about it in TPN or on social media.
By Scarlett Verkuijlen from Algarve on 23 Sep 2026, 10:52
Scarlett Verkuijle
Thanks for your message. I'm glad you appreciate some of my efforts at least. None of us can please everyone ALL the time, I guess. I don't even try, quite frankly.
This article was meant to be light-hearted piece, not an overview of some of the more abjectly disturbing aspects of how animals in general are sometimes mistreated. I think I'd prefer not to approach that part of it TOO closely - if I'm totally honest.
Sadly, maltreatment of animals isn't isolated to any single territory. It happens everywhere. Sometimes it isn't even by design. There's folks out there who can barely look after themselves let alone an extended menagerie. This is quite often where things go bad.
Of course, there are some pretty nasty individuals out there too. I can't understand such people. Why would anyone take on an innocent creature of they aren't going to take property care of that animal?
Maybe w oughtn't be all that surprised. All too often, people can't even be nice to each other.
Again. Thanks for reaching out Scarlett.. Please keep on following. I might soon come up with something you can actually concur with!
Kind regards,
Douglas.
By Douglas Hughes from UK on 19 Oct 2026, 19:46