The brand adapts folk art into contemporary home décor for international buyers. The model shows how design innovation and market access strengthen livelihoods while sustaining cultural heritage.

Founded by Shambhavi Pandey, the venture links artisans to buyers, and the products are exported to markets including the US and UK. This creates annual work and reduces dependence on seasonal sales, and many artisans who previously relied on irregular orders now earn a consistent monthly income. The model shows how design innovation and market access can strengthen livelihoods while sustaining cultural heritage over time.