Backed by France, Mexico and Uruguay, the initiative focuses on protecting children and calls for clearer definitions of ultra-processed foods. Supporters argue that growing evidence of health risks linked to high consumption warrants stronger government action.

Credits: Unsplash; Author: HamZa NOUASRIA;

Brazil has already introduced restrictions on ultra-processed foods, limiting them to no more than 10 percent of school meals nationwide. In Rio de Janeiro and the state of Ceará, such foods have been banned from school menus altogether. Critics argue that ultra-processed food classifications can be overly broad, while supporters say regulation could help improve long-term public health outcomes.

“In the coming years, we have to reduce it even further, until we reach zero,” health minister Alexandre Padilha told the Brazilian newspaper Estadão.