The trend aligns with falling alcohol consumption, especially among younger adults, driven by shifting social norms and rising costs. Owners say sober bars aim to provide inclusive nightlife for people in recovery and those choosing not to drink for health or religious reasons.


American alcohol producers and bars are responding to falling demand by expanding their non-alcoholic product lines and sober-curious offerings. Health experts also link reduced drinking to greater awareness of alcohol’s long-term health risks, including mental health impacts.